Lokman Noor Adam and Khairul Azwan Harun are using various social media platforms to reach out to the delegates.Lokman has set up his own channel on YouTube to promote himself.
One of his video clips titled “Who is the best candidate?” features cartoon caricatures and excerpts of his speeches, and has been viewed 4,903 times.
“I am hoping that my campaign material will go viral and hopefully this will translate into votes,” said Lokman, 39, a former exco member of the movement and one of four candidates vying for the Youth No. 2 post.
Nothing beats the personal touch when campaigning but canvassing for support has become tougher due to the larger number of voters.
For candidates such as Lokman who are lesser-known and do not have the resources to travel all over to introduce themselves, the solution is to take their campaign online.
Lokman, who holds a Master’s degree in management from Universiti Tun Abdul Razak, tracks his online popularity from the number of “Likes” and “Shares” on his Facebook postings, re-tweets of his Twitter messages and the returns from search engine queries on his name.